2011年7月27日 星期三

Why businesses don't like Groupon

Are you fed up with Groupon yet?

The truth is, businesses
1. need a model that gives them more control over discounts to suit their needs
(that is, CRM)
2. don't want to cut margins for something that DO NOT generate repeat businesses.

I pretty much like the quote of such indiscriminative discounts being
"the lowest form of marketing, as much as puns are the lowest form of humour"

How long will these Group-buy sites continue to live?

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